Local first
We know the region and build around real city-level demand.
ABOUT JC LABS
We do local Google work with direct communication and real follow-through.
Started by Joseph Choi. Born in Richmond, based in Delta. Focused on helping Lower Mainland trades get found, trusted and called.
Joseph ChoiFounder, The JC Labs
HOW WE WORK
Direct communication. Specific work. No agency theatre.
Tradespeople do not have time for vague marketing. Neither do we.
Clear visibility
You can see what is being done and what the numbers mean.
Built to execute
We audit, prioritize and do the work instead of handing over a slide deck.
Direct contact
You speak with the person responsible for the work.
Focused on the right jobs
Leads are judged by fit, not just volume.
Ongoing improvement
Local visibility compounds when the profile and content stay active.
THE FIT
Best for owners who want someone local who knows your backyard.
You already know how to run the crews and serve the customer. We make sure more of the right people can find you. A small local team, not a call centre.
Show me what needs workRichmond roots, Delta baseWe work the same Lower Mainland market you do.
15 years in marketingLocal search, paid ads and the systems behind them.
Founder ledYou deal with the person accountable for the result.
Trades onlyWe focus on home service businesses, not everyone.
FAQ
Common questions about The JC Labs.
Who we are, how we work and what to expect when you start.
Who is The JC Labs?
A local, hands-on Google marketing partner for trade businesses across Vancouver and the Lower Mainland. We manage Google Business Profiles, Local Services Ads and Google Ads for plumbers, electricians, HVAC companies, roofers and restoration teams. You work directly with the person doing the work, not an account manager relaying messages.
Who runs it?
The JC Labs was started by Joseph Choi. Born in Richmond, based in Delta, and working the Lower Mainland market for more than 15 years. The whole reason it exists is that local trades get sold vague marketing by people who have never touched a service truck, and the results never show up.
Where is The JC Labs based?
We are based in Delta, British Columbia, and serve trades across the Lower Mainland, including Vancouver, Surrey, Delta and Burnaby. Because we are local, we can tell you which cities and neighbourhoods are actually worth competing in, not just run a national template.
What makes The JC Labs different?
Three things. We only do local Google work, so we are not spread across a dozen channels. You get direct access to the person accountable for the results. And everything we report ties back to calls and booked jobs, not vanity metrics like impressions or likes.
Do I have to sign a long contract?
No. The monthly plans run month to month. Local search compounds, so most clients stay well past the first few months, but that should be because it is working, not because a contract traps them.
How do we communicate?
Directly. You get a straightforward monthly report that shows rank movement, profile activity and lead progress, plus a way to reach us when something changes. If a Google update affects your listings, you hear it from us first.
What size business do you work with?
Owner-operated trades and small crews, usually one to a few locations. That is the size where local search moves fastest because the business name, service area and reputation are all in the owner's hands.
Which trade types do you work with?
Plumbing, electrical, HVAC, roofing, restoration, landscaping and similar home service businesses. If customers find you by searching a service plus a city, that is exactly the work we do best.