Google Put Your Map Pin in the Ocean: What Service Area Businesses Need to Check
A Google Maps bug is placing service area business map pins in the middle of the ocean. Here is what it breaks and how to check your own listing.
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Local SEO insights for local businesses that want to grow.
Practical takes on Google updates, local SEO, AI for trades, and what actually moves the needle for service businesses.
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Google Ads Multi-Source Conversions: Your CRM Can Now Fill the Gaps
Google documented multi-source conversions, a beta that lets your CRM fill missing conversion data and replace tag values in Google Ads.
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Google's AI Will Call Your Business for a Customer. Here Is What It Needs to Hear
Google AI now calls local businesses to check pricing for customers. Here is how to answer so your service business gets into the comparison.
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Google Confirms Local Services Ads Unlinking Bug: What Local Businesses Should Do
Google confirmed a bug that unlinks Local Services Ads from business profiles. Learn how to protect your LSA leads during the Google Ads migration.
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Google Ads Book Buttons Expand to Search and Performance Max: What Local Businesses Should Do
Google is expanding book buttons to Search and Performance Max ads automatically. Here is how it works, why stale booking links leak spend, and what to audit.
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Google Q&A Is Coming Back to Business Profiles. Here's What Local Businesses Should Do
Google is testing a revamped Q&A feature for Business Profiles with yes-or-no prompts. Learn what it means for local search and AI answers, and how to get...
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Google Local Services Ads Are Moving Into Google Ads: What It Means for Your Business
Google Local Services Ads Are Moving Into Google Ads: What It Means for Your Business. Plain-language guidance for trades and local businesses across.
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GBP Active Profile Strategy: How Local Businesses Stay Visible and Get More Calls
GBP Active Profile Strategy: How Local Businesses Stay Visible and Get More Calls. Plain-language guidance for trades and local businesses across Vancouver.
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AI Search Is Making 98.8% of Local Businesses Invisible
AI search is changing local visibility. Learn why 98.8% of businesses are missing from AI recommendations and how trades can improve their online presence.
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GBP Appeal Evidence Uploads: Google Just Made the Process Way Less Painful
Google's Business Profile appeal process changed July 8, 2026. See what's new, what evidence you need, and how to prepare a stronger GBP appeal.
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Google Business Profile Activity: Why Active Profiles Win More Local Customers
Discover the 5 Google Business Profile mistakes hurting local visibility, including outdated services, missing photos, poor review management, and inconsistent...
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Only 1.2% of Local Businesses Get Recommended by AI. Here’s What the Other 98.8% Are Missing.
Only 1.2% of Local Businesses Get Recommended by AI. Here’s What the Other 98.8% Are Missing.. A short, practical read on business and growth from The JC Labs.
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Fake Reviews Are Now Illegal in the US and 97% of Consumers Want Consequences
Fake Reviews Are Now Illegal in the US and 97% of Consumers Want Consequences. Plain-language guidance for trades and local businesses across Vancouver and.
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Google Local Services Ads for Contractors: Pay Only for Phone Calls, Not Clicks
Google Local Services Ads for Contractors: Pay Only for Phone Calls, Not Clicks. Plain-language guidance for trades and local businesses across Vancouver.
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Google Business Profile Just Got an AI Glow-Up: Messages Are Back, Gemini Is In, and Analytics Just Got Real
Google Business Profile Just Got an AI Glow-Up: Messages Are Back, Gemini Is In, and Analytics Just Got Real. Plain-language guidance for trades and local.
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The Best First AI Automation Is the Task Your Team Keeps Delaying
The Best First AI Automation Is the Task Your Team Keeps Delaying. A short, practical read on business and growth from The JC Labs.
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AI Will Not Fix a Business That Refuses to Write Down How Work Gets Done
AI Will Not Fix a Business That Refuses to Write Down How Work Gets Done. A short, practical read on business and growth from The JC Labs.
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Your Team Does Not Need More AI Prompts. It Needs an AI Operating System.
Your Team Does Not Need More AI Prompts. It Needs an AI Operating System.. A short, practical read on business and growth from The JC Labs.
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AI Agents Are Useless Until Your Business Knows What to Delegate
AI Agents Are Useless Until Your Business Knows What to Delegate. A short, practical read on business and growth from The JC Labs.
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Your Team Is Pretending It Understands AI. That Is the Real Risk.
Your Team Is Pretending It Understands AI. That Is the Real Risk.. A short, practical read on business and growth from The JC Labs.
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Speak for Value, Not to Sound Smart
Speak for Value, Not to Sound Smart. A short, practical read on business and growth from The JC Labs.
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The Hardest Product Skill in the AI Era Is Restraint
The Hardest Product Skill in the AI Era Is Restraint. A short, practical read on business and growth from The JC Labs.
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If You Automated 95% of Your Job, You Exposed How Replaceable It Was
If You Automated 95% of Your Job, You Exposed How Replaceable It Was. A short, practical read on business and growth from The JC Labs.
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Views Are Cheap. Useful Content Is Not.
Views Are Cheap. Useful Content Is Not.. A short, practical read on business and growth from The JC Labs.
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Stop Fighting AI. Start Becoming Irreplaceable.
Stop Fighting AI. Start Becoming Irreplaceable.. A short, practical read on business and growth from The JC Labs.
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The Market Doesn't Owe You Survival
The Market Doesn't Owe You Survival. A short, practical read on business and growth from The JC Labs.
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Comfort Is Killing Your Business. AI Is Just the Messenger
Comfort Is Killing Your Business. AI Is Just the Messenger. A short, practical read on business and growth from The JC Labs.
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The Hardest Business Skill I Learned From My Kid
The Hardest Business Skill I Learned From My Kid. A short, practical read on business and growth from The JC Labs.
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It’s Never About the Pants: What My 3-Year-Old Taught Me About Solving the Right Problem
It’s Never About the Pants: What My 3-Year-Old Taught Me About Solving the Right Problem. A short, practical read on business and growth from The JC Labs.
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The Sturdy Leader: A Parent’s Guide to Earning Team Buy-In
The Sturdy Leader: A Parent’s Guide to Earning Team Buy-In. A short, practical read on business and growth from The JC Labs.
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Practice Makes Progress: Why Perfection Kills Momentum
Practice Makes Progress: Why Perfection Kills Momentum. A short, practical read on business and growth from The JC Labs.
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Kids Don’t Listen, They Watch: Why Real Leadership Is About Example
Kids Don’t Listen, They Watch: Why Real Leadership Is About Example. A short, practical read on business and growth from The JC Labs.
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The Bedtime Story Framework: How Telling Stories to Your Kids Can Make You a Better Leader
The Bedtime Story Framework: How Telling Stories to Your Kids Can Make You a Better Leader. A short, practical read on business and growth from The JC Labs.
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The Toddler Test: How to Simplify Your Business Communication
The Toddler Test: How to Simplify Your Business Communication. A short, practical read on business and growth from The JC Labs.
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Leadership and Parenthood: Why Your Business Plan Needs Resilience
Leadership and Parenthood: Why Your Business Plan Needs Resilience. A short, practical read on business and growth from The JC Labs.
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When Stepping Back Is the Real Work of Leadership
When Stepping Back Is the Real Work of Leadership. A short, practical read on business and growth from The JC Labs.
Read more →FAQ
Common questions about the blog.
What does The JC Labs blog cover?
Google Business Profile, Local Services Ads, Google Ads and local SEO for trades and local service businesses across the Lower Mainland.
Who is the blog for?
Owners and operators of trade businesses who want plain-language answers on what changed in Google and what to do about it.
How often do you publish?
We publish as local SEO and Google updates roll out, focusing on practical next steps instead of filler.
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