High-intent searches
People typing "plumber near me" are closer to calling than anyone browsing.
GOOGLE ADS FOR TRADESShow up when customers are ready to call.
Google Ads puts your trade in front of people searching for the work you do. We run campaigns that chase the right calls, not just clicks.
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Sponsored24/7 Emergency Plumber in Surrey
Licensed Plumbers in Surrey
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WHERE ADS FIT
Paid search for the work you want more of.
Organic rankings take time. Google Ads works the day it turns on. It is a fit when you have the capacity to answer more calls and want to control which jobs you win.
Service-level control
Push budget toward the services and cities your crews can actually cover.
Fits beside LSA
Local Services Ads cover the Google Guaranteed badge. Google Ads fills the gaps around it.
Compare with LSA →Measurable calls
Tracking connects spend to calls, booked jobs and revenue, not vanity clicks.
HOW THE MONEY IS TRACKED
Every campaign tied to a real job
Clicks mean nothing on their own. We wire the tracking so you can see which searches produce calls, and which jobs come from where.
Campaigns separated by service line
Keyword and intent research by city
Call and form tracking per campaign
Budget moved toward what converts
WHAT WE MANAGE
We run the account so you can run the jobs.
Setup is only the start. Campaigns need structure, tracking and weekly attention to keep producing.
- Search campaign setup and structure
- Keyword and intent research by city
- Conversion tracking for calls and forms
- Budget pacing and lead quality review
CAMPAIGN + CONVERSION STRATEGY
Four steps from spend to booked jobs.
No black box. You see the structure, the tracking and the results behind every dollar.
Get a free ads auditAudit the account
We review campaigns, keywords, tracking and wasted spend before changing anything.
Structure by service
Campaigns grouped by trade and city so budget follows the work you want.
Track the calls
Phone and form tracking wired to campaigns so every lead has a source.
Refine weekly
Budget moves toward what converts and away from what wastes.
RELATED ARTICLES
Google Ads updates that matter for trades.
Plain-language writeups of platform changes and what they mean for local service businesses.
How to Set a Google Ads Budget That Fits Your Booked Jobs
Build a Google Ads budget around job margins, qualified leads and crew capacity. Use a practical worksheet, check spending limits...
Read the update →
Google Ads Multi-Source Conversions: Your CRM Can Now Fill the Gaps
Google documented multi-source conversions, a beta that lets your CRM fill missing conversion data and replace tag values in...
Read the update →
Google Ads Book Buttons Expand to Search and Performance Max: What Local Businesses Should Do
Google is expanding book buttons to Search and Performance Max ads automatically. Here is how it works, why stale booking links...
Read the update →GOOGLE ADS MANAGEMENT
Starting at $499CAD / month management fee
Management scales with ad spend, up to $1,500 per month. You pay Google for the clicks separately. Unlike Local Services Ads, this is a pay-per-click model, so you pay for the click whether or not it becomes a call.
- Search and Performance Max campaigns built around your service lines
- Keyword and intent research so budget goes to buying searches
- Conversion and call tracking tied to real jobs
- Budget and lead quality control with monthly reporting
Ad spend is separate and paid directly to Google. Management is charged on your account size, so a small local campaign is not subsidising a large one.
FAQ
Common questions about Google Ads for trades.
Do you manage the full Google Ads account?
Yes. We handle setup, structure, keywords, tracking and ongoing optimization. You get plain-language reporting each month and you stay the owner of the account.
How is Google Ads different from Local Services Ads?
Local Services Ads show the Google Guaranteed badge and bill per lead. Google Ads bills per click and appears in regular search results. Many trades run both, with LSA as the trust signal and Google Ads filling gaps in coverage.
How much does Google Ads management cost?
Management starts at $499 CAD per month and scales with your ad spend, up to $1,500 per month. You pay Google for ad clicks on top. No long contracts, cancel anytime.
Do you track calls from ads?
Yes. We wire call and form tracking to each campaign so you can see which keywords produce real calls and which jobs come from where.
FREE ADS AUDIT
Audit my ads Find out what your ad budget is actually buying.
We will show you wasted spend, missing tracking and the searches your competitors win.