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← Back to all postsJanuary 1, 1970

Google to Charge for Missed Calls on Local Services Ads Starting October 1

Google starts charging for missed and follow-up calls on Local Services Ads on October 1, 2026. Learn the 20 second rule, the exceptions, and how to stop paying for leads you never answered.

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We write about Google updates, Local Services Ads, and what actually works for trades in the Lower Mainland.

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